Steak ’n Shake Announces Bitcoin Reserve and New BTC Burger Rewards Program
Steak ’n Shake Launches Strategic Bitcoin Reserve and Burger Reward Program
American fast-food chain Steak ’n Shake announced on October 31 the creation of a Strategic Bitcoin Reserve (SBR) in partnership with Fold Holdings Inc. (Nasdaq: FLD) — a major step forward for digital asset adoption in the restaurant industry.
Under this initiative, all Bitcoin (BTC) payments received by the company will go directly into its Strategic Bitcoin Reserve. Customers who purchase select meals can also earn $5 worth of Bitcoin through the Fold app.
This move highlights how Bitcoin is shifting from a niche investment to mainstream consumer use, with major brands now integrating crypto as part of their loyalty and rewards programs.
Steak ’n Shake’s Bitcoin Commitment
On social media platform X, the company announced:
“Steak ’n Shake is creating a Strategic Bitcoin Reserve. All payments received in Bitcoin will be placed in our SBR.”
The restaurant also pledged to donate 210 sats from every Bitcoin Meal sold to Open Sats Initiative Inc. over the next 12 months.
“Make your Bitcoin Steakburger a delicious bargain by purchasing and registering with the Fold App — you’ll get $5 in free Bitcoin. Thank you, Bitcoiners, for helping change the trajectory of Steak ’n Shake! Our same-store sales rose 15% in the last quarter, outperforming all our competitors!”
The post highlighted that Bitcoin engagement has already delivered tangible business growth, with same-store sales rising 15% in the most recent quarter.
How the Bitcoin Burger Reward Works
In a separate announcement, Fold explained that customers who purchase a Bitcoin Burger or Bitcoin Meal can upload their receipt online to receive a unique code redeemable for $5 in Bitcoin through the Fold app.
After downloading the app and creating an account, users can redeem their Bitcoin reward and continue earning Bitcoin on future purchases. Each customer can redeem one code, subject to terms and conditions.
The campaign launched nationwide on October 31 and will run while supplies last. According to Fold, this initiative is the first in a series of mainstream partnerships it plans to launch in the coming months — all aimed at making Bitcoin simple, rewarding, and part of everyday life.
A Milestone for Mainstream Bitcoin Adoption
The limited-time offer is available at around 400 Steak ’n Shake locations across the U.S., giving customers a new and “tasty” way to earn Bitcoin.
“This marks the first time a U.S. restaurant chain has bundled meals with Bitcoin rewards — a milestone showing how quickly Bitcoin is moving from a niche investment to mainstream culture,” Fold said.
Fold’s CEO and founder, Will Reeves, added:
“Bitcoin goes mainstream when it shows up in everyday life. That’s been our vision from the beginning, and our partnership with Steak ’n Shake is the next step. For many people, this might be the first time they ever own Bitcoin, and it comes from something as simple as buying a burger. That’s what real adoption looks like.”
Throughout 2025, Steak ’n Shake has continued expanding its crypto integration. Back in May, the company announced that it had begun accepting Bitcoin payments at all locations, reaching over 100 million customers nationwide.
