Turtle Acquires Lunar Strategy, Combining Liquidity Solutions with Crypto Public Relations (PR) Services
Turtle Acquires Lunar Strategy to Combine DeFi Funding and Crypto Marketing
Turtle, a protocol focused on routing liquidity to decentralized finance (DeFi) projects, has officially acquired Lunar Strategy, a Lisbon-based crypto marketing agency. The acquisition aims to combine on-chain fundraising with marketing services to help new blockchain projects grow faster.
Founded in 2019, Lunar Strategy has helped launch more than 400 crypto projects. The agency has managed over $30 million in marketing campaigns and built a network of more than 1,500 content creators. Its clients include major blockchain ecosystems such as Polkadot and Cardano.
According to Lunar Strategy, many crypto projects struggle to survive after launch. Of the roughly 25 million tokens created since mid-2021, more than half are no longer active. Around one-third reportedly shut down within 90 days following a major market liquidation event in October.
These challenges led Lunar Strategy to join Turtle, allowing new projects to secure funding while building strong communities from the beginning.
To date, Turtle says it has routed more than $5.5 billion in liquidity and has over 430,000 registered liquidity providers on its platform. The protocol has also supported more than 100 fundraising campaigns, including one that raised $84.5 million for the Avalanche blockchain.
Looking ahead, Turtle believes the DeFi sector has significant growth potential. Citing a forecast from Standard Chartered, the protocol said assets active in DeFi could increase 37-fold by 2030.
With the integration of Lunar Strategy, Turtle plans to offer blockchain projects a more complete solution by combining fundraising, marketing, public relations (PR), and community-building services from day one. The goal is to help projects gain stronger traction while giving investors and liquidity providers access to opportunities backed by both funding and active community support.
