Dapper Labs, the company behind NBA Top Shot and NFL All Day, announced that it will stop issuing new NFTs for its NFL All Day platform. The announcement was made on Wednesday.
The decision does not affect existing NFTs on the platform. Current digital collectibles can still be bought and sold through the NFL All Day marketplace.
Dapper Labs CEO and Flow co-founder Roham Gharegozlou said the company is ending primary NFT issuance for NFL All Day while also signing a new licensing agreement with the NFL. More details are expected to be shared closer to the upcoming NFL season.
As part of the changes, Dapper Labs introduced two new initiatives for collectors. Selected users will receive a “Founding Collector” badge, while buyers can also earn a 5% Dapper balance rebate on NFT purchases if they hold the collectibles for at least one year.
Roham said the company still believes digital collectibles and culturally valuable digital assets could become one of the fastest-growing asset classes over the next decade. However, he stressed that the industry must continue developing in a way that protects the digital ownership economy.
The announcement sparked backlash from NFT collectors on social media. Many users criticized the fact that the marketplace remained active after the announcement, allowing purchase offers to continue being processed.
One collector, using the account name RJAnderson85, claimed they unexpectedly spent around $400 to $500 on NFTs that quickly lost value after many holders rushed to sell following the news.
Other users shared similar complaints, saying their existing offers were accepted because the marketplace stayed open even after the announcement was published.
Meanwhile, data from CryptoSlam showed that NFL All Day trading activity surged after the news. Before Wednesday, the platform had only surpassed $10,000 in daily trading volume once. However, trading volume climbed to nearly $32,000 on Wednesday and exceeded $53,000 on Thursday.
The number of unique sellers also jumped significantly, rising from fewer than 100 users last week to more than 400 sellers on Thursday. The spike suggests many NFT collectors reacted quickly to the announcement.
Although details about the platform’s future remain limited, Dapper Labs said it is currently working on the “next evolution” of NFL digital collectibles.
